Students studying Agricultural Management at the George campus do so in some of the most beautiful settings and natural surroundings that South Africa has to offer: from the dynamic Atlantic Ocean with its stunning beaches through the evergreen Indigenous forests and fynbos-clad mountains to the karoo hinterland. Due to the tremendous diversity of the Southern Cape, students are exposed to a great array of agricultural systems and accompanying niche industries.

 

Agriculture is no longer merely a traditional farming operation. Economic and environmental pressures have forged a highly competitive global agricultural industry encompassing food and fiber production, processing, packaging, distribution, and exports - all driven by market and consumer forces. To meet the challenges offered by the agricultural industry, managers need a combination of sound technical, business, and entrepreneurial skills. Our Department aims to provide opportunities for the development of entrepreneurship in both primary and secondary agricultural systems and the self-empowerment of rural communities through our excellence in scholarship, research, and community engagement.